The car was built for families so why not the whole campaign?

Family-First Campaign Experience

Every touchpoint from posters and point-of-sale materials to party bags and in-car games was created to engage children while highlighting key features for parents.

A recorded test drive walkthrough, voiced by Hugh Dennis, guided families through the vehicle in a fun and accessible way. The result was an interactive showroom experience that showcased the car’s family-focused design while creating a memorable experience for everyone.

ROLE: Creative.