A social-first campaign encouraging people to put down their phones and reconnect with their loved ones, created in partnership with Earth Hour.

With no formal brief, the idea focused on finding a message that genuinely resonated with audiences. After successfully pitching the Earth Hour collaboration, the campaign launched across X and Instagram, supported by a seeded promotional film that generated over 60 million views.

The campaign helped drive 260 million online engagements for Durex, alongside 300 million PR impressions and more than 1.5 billion total impressions.

Recognised at Cannes

ROLE: Creative